ahran won

branding

&

Art -DiRection

Ahran, with her background in art and architecture, has progressively developed her career as a creative within retail industry.

FEATURED WORKS

Disney

[APAC Region Creative Management, 2023]

Working with Disney, a leader in storytelling and entertainment, extended to crafting brand graphics, visual guidelines, and spatial design specifically tailored for retail environments. This collaboration focused on transforming retail spaces into extensions of Disney's magical narrative, ensuring that every aspect of the design contributed to an immersive storytelling experience. The goal was to elevate the retail environment, making it a place where Disney's stories come to life, enhancing the consumer's connection to the brand. This work in retail spatial design played a crucial role in reinforcing Disney's legacy of enchantment and innovation, supporting its mission to captivate global audiences through every point of interaction.

D100 Pop-Up,Seoul South Korea, 2023

Toys R US Store,Seoul South Korea, 2023

The Disney Store,Seoul South Korea, 2023

Bespoke Disney Graphics,Seoul South Korea, 2023

[Integrated marketing, Branding, Overall Creative Direction, 2022]

chasin’ rabbits

In the dynamic realm of Chasin' Rabbits, my role spanned integrated marketing, branding, and overall creative direction, driving the brand's innovative footprint in the skincare and beauty industry. This involvement was key to weaving a cohesive narrative across all consumer touchpoints, ensuring Chasin' Rabbits' ethos of sustainability and authenticity was vividly communicated and experienced. Through strategic integrated marketing efforts, the brand's unique position was solidified, engaging a community passionate about eco-conscious beauty. Leading the branding and creative direction, the focus was on crafting a visual and experiential identity that resonated deeply with consumers, setting Chasin' Rabbits apart in a competitive market. This comprehensive approach underscored the brand’s commitment to redefining beauty standards, making a tangible impact on both the industry and the planet.

Chasin’ Rabbits Campaign Video, Seoul South Korea, 2022

Chasin’ Rabbits Main Photoshoot, Seoul South Korea, 2022

Chasin’ Rabbits T-Shirt, 2022

Chasin’ Rabbits Headband, 2022

national geographic

[APAC Region Creative Management, 2023]

Contributing to the National Geographic brand, amidst its rapid expansion in the fashion industry, represents a significant personal achievement. The development of brand graphics for retail use and the establishment of visual guidelines were pivotal elements of this iconic brand's strategy. National Geographic's notable success, surpassing its Key Performance Indicators (KPIs) by 20%, underscores its strong appeal and strategic foresight in the fashion sector. This progression into new Asian markets beyond Korea highlights the seamless integration of adventure and style, emblematic of the brand's ethos. The involvement in these initiatives underscores a meaningful contribution to the brand’s journey, supporting its continued growth and burgeoning influence within the fashion industry.

TOUN28

[VMD & Branding Art Direction, 2019]

For Toun 28, the engagement in Visual Merchandising Design (VMD) and graphic art direction was key to enhancing the brand’s identity in the sustainable skincare market. This strategic focus aimed to visually communicate Toun 28’s commitment to organic and environmentally friendly products through innovative retail displays and compelling graphic elements. By effectively leveraging VMD and graphic art direction, the brand’s ethos of sustainability and natural beauty was brought to the forefront, creating a cohesive and immersive shopping experience for consumers. The work contributed to establishing Toun 28 as a pioneer in the eco-conscious beauty space, aligning the visual and physical aspects of the brand with its core values. This approach not only reinforced Toun 28's market position but also deepened its connection with consumers who value sustainability and efficacy in their skincare choices.

enature

[Re-branding, Integrated marketing, Overall creative direction, 2022]

For enature, the focus on re-branding, integrated marketing, and overall creative direction was central to establishing a newly set brand identity deeply rooted in the brand’s commitment to natural beauty and sustainability. This strategic approach played a crucial role in redefining enature’s market presence, ensuring that its ethos of eco-friendly and innovative skincare solutions was consistently reflected across all brand touchpoints. The seamless integration of these elements across product design, marketing campaigns, and consumer engagement initiatives effectively communicated enature’s dedication to harnessing the power of nature. The rejuvenated brand identity not only distinguished enature in a competitive beauty landscape but also resonated strongly with a global audience, reinforcing its position as a leader in sustainable skincare and appealing to eco-conscious consumers.